1948年，宝马开始创造豪华车。 This was a move away from their usual affordable automobiles, a huge risk for the company. After all, Mercedes-Benz dominated the luxury car market. In 1951, the BMW 501 was released and it was priced at 4 times the average wage of a citizen. Very few cars sold, leaving the company close to bankruptcy. The Quandt family, most notably Herbert Werner and Harald Quandt, German industrialists and the sons of members of the Nazi party, made a large investment in the company which saved it. This investment did not come free, however, as the family demanded a restructuring of the company, with new managers put in charge. Now, BMW is well known for making luxury cars, but had it not been for the job-losing decision to change the company’s focus, then they would not have the same great reputation.
尽管具有与所喜悦的地方的声誉，六旗已经通过一些黑暗的时代去了。 In June 2009, it filed for bankruptcy, after falling $2.4 billion in debt. On top of this, it had to pay $300 million to its stockholders in August of that year. With less than two months left to make up the money for these payments, Six Flags had no choice but to file for bankruptcy. It had had a relatively good year besides the debt, as it profited $275 million from the 25 million visitors so far that year. A few months later, the company returned thanks to its lawyers arranging a restructuring of the debt. It now continues business, with a series of theme parks and water parks across America. It sure was a “rollercoaster” of a journey.
早年的迪斯尼公司倒也不是一个完美的童话。 Disney was at the brink of bankruptcy twice, once in 1920, when their financial backer went bankrupt himself and again in 1937. The creation of ‘Snow White and the Seven Dwarfs’ was a huge financial burden for the company. It was their first feature length film, but it required a $1.5 million investment from Walt Disney and a bank loan in order for it to be completed. Looking back, it was a huge risk, because had it failed, then Disney would not have become the household name that it is today. ‘Snow White and the Seven Dwarfs’ went on to make $8 million at the box office, which is especially good considering how it was released during the Great Depression.
美国航空公司一旦发现自身在如此恶劣的情况下，它是从纽约证券交易所删除。 The stock had fallen to 20 cents per share and in its entirety, the company was worth $90 million. It may seem like a lot of money, but ‘The Wall Street Journal’ put this into context by appropriately comparing it to “less than the typical list price of a new passenger jet.” The company has since returned to the New York Stock Exchange, with a value of $300 million. Had it not been for a large amount of investors buying the stock cheap, American Airlines may have went the same way as Eastern Airlines and Pan American World Airways. A partner for Pinnacle Investment Advisors purchased roughly $50,000 of shares in the airline, which resulted in a huge profit for him, after the company returned strong.
这是令人难以置信很难相信，一旦派车进入太空的公司一度破产。 In the beginning,伊隆·马斯克担心他的公司会失败。 He was so sure of this, in fact, that he did not take money from investors. Instead, he opted to fund the company with his own money, which he had a substantial amount of due to the sale of his company PayPal for $1.5 billion in 2002. He continue to fund it until 2008, when the financial crisis almost destroyed Tesla and SpaceX. Without any other options, Musk shut down operations, being essentially bankrupt for a few hours. That is when, at the last minute, he secured a $50 million investment in time to save the company. Daimler invested in Tesla and SpaceX, despite themselves being in financial trouble. Whilst this money saved the companies from being closed down, it was not a permanent fix. He still had to work hard to ensure their continued existence. Musk is quoted as having said “we only narrowly survived … we actually closed the financing round on Christmas Eve 2008. It was the last hour of the last day that it was possible.” Only 10 years later, he had sent a car into orbit to the tune of ‘Starman’ by David Bowie.
这孩子的玩具也不会被作为标志性的今天，因为它是有它不是一个受欢迎的皮克斯电影的特色。蚀刻草图是在破产的1999年的边缘，当玩具总动员2的创造者走近他们。 The scene in question featured an Etch a Sketch for only 12 seconds, but this appearance revived the popularity of the product. It allowed the company time to seek financing, with which they moved production of the toy from Ohio to China. This cut down production costs and prolonged the life of the company. They were not the only product which appeared in Toy Story 2 (obviously, a movie about toys would be pretty dull without toys in it.) Barbie and Mr Potato Head were also written into the script, but neither of them were as reliant on this appearance as Etch a Sketch. Thanks to Toy Story 2, it was named one of the top toys of the century in 2008. Who knew that an appearance in third highest grossing movie of 1999 could make you so popular?
蚀刻草图属于这个列表的顶部，因为不像其他企业特色，他们生产的东西这是一个典型的家庭项目。 It did not need batteries or make any noise, so it became a popular gift for parents to buy. Had the business went bankrupt and the toy disappeared from shelves, it would still be remembered as a part of many people’s childhood memories. Few people would remember one of many airlines disappearing, or a production company who had only made one movie in the late 1930s. The escape from the brink of bankruptcy allowed Etch a Sketch to be exposed to many more generations of children, brightening their childhood with two dials and a hundred little lines.